MIMS – the medical publishing division of Times Media (Pty) Ltd – is southern Africa’s leading publisher of reference information to the medical profession.
Our audience includes GPs, specialists, pharmacists, pharmacy assistants, optometrists and other health care professionals.
MIMS produces a host of publications in the print and digital media.
Core products in the print medium include MIMS monthly – widely regarded as the doctor’s most trusted prescription tool – consisting of abbreviated package insert information on most prescription medicines available in South Africa and MIMS Desk Reference (MDR) which features fully detailed medicines listings plus important prescriber information. Products in electronic format include emims – encompassing MIMS/MDR medicines listings, an ICD10 coding browser, patient information leaflets on a wide range of medical conditions, and a comprehensive supplier/services database; and the newly launched mobiMIMS, comprising MIMS listings for smartphones and Internet-enabled tablet devices. These products can be ordered on their own or in various combinations.
Additional publications in the MIMS stable include Guide to OTC Products, Complementary Desk Reference, MIMS Companion, and a CPD Handbook series (comprising treatment approaches, drug-class overviews and medicines listings) on the following topics: Pain & Pain Syndromes, Infectious Diseases, Woman's Health, Psychiatry, Cardiovascular & Metabolic Diseases, Aesthetic Medicine and Oncology.
New in the stable is MIMS Optimag, a biannual magazine produced for optometrists and ophthalmologists, which focuses on medical, business and industry topics.
In the veterinary field, we publish IVS quarterly, consisting of abbreviated package insert information on most veterinary medicines available in South Africa, and IVS Desk Reference (IDR) comprising full package insert information.
With over 50 years’ experience, MIMS is southern Africa’s leading publisher of medical reference information for health care professionals.